Origin Story
Born from a passion for wellbeing and a desire to challenge the status quo, Immerse is the brainchild of two friends, Alex O'Keefe and Dan Ramsden. Both fathers and former sporting athletes, we are dedicated to helping our families live the healthiest, most connected futures possible—and now, we want to enable other families to do the same.
What started as the Self Made Mind podcast—a platform to share stories of success and resilience—has since evolved into The Immerse Podcast, reflecting our growing commitment to health and connection through heat and cold therapy.
Our journey began with portable ice baths, connecting us to elite athletes like England football star Lucy Bronze. However, after facing challenges with importing and a desire to create something more sustainable, we pivoted towards something longer-lasting and impactful: handcrafted barrel saunas.
With inspiration from Finnish sauna design and guidance from Dr. Lassi Likaanen, a leading expert, we designed the perfect sauna for families and wellness enthusiasts alike. Today, our saunas are built locally in Halifax, Yorkshire, combining time-honored craftsmanship with modern technology.
At Immerse, our goal is to change the culture in the UK, bringing health and connection to the forefront for families and businesses. Immerse is more than a brand; it's a movement to promote better health, foster connection, and challenge the way we think about wellness. Whether you're an athlete, a busy professional, or a family seeking connection, we’re here to help you create moments that matter.